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published research analyst at NPD Sony's PlayStation 3 games console to see was a year, according to year sales slump by almost 25 percent in January 2009. In January 2008 the company sold 269 000 units in the U.S., while this year the number just over 203,000 units. Many would suggest that this slow performance is due to the global economic downturn, some may assume that because these next-generation games console on the market have beentwo years ago was a resulting drop-off in demand. Despite these seemingly obvious statements, it seems that the problem is specific to Sony. In the same report also showed that sales of the Xbox 360 by 25.5 percent to 309,000 units rose in January 2009, while Nintendo's Wii still has higher gain, with sales up from 59.5 percent to 676,000 units. So what are the reasons for these contrasting sales figures? In my opinion there are two important factors.

The first is the SonyConsoles relatively high price. Although it is on the market since October 2006, we have only seen a price cut and from what I feel was an introductory price was unrealistically high. The current recommended retail price of a PS3 is almost twice as an Xbox 360 Premium or a Nintendo Wii. It is true that you get more for your money with the PS3, in particular an integrated Blu-ray player, and wireless connectivity, but for the consumer who only wants to play the current price is an importantHurdle. Sony has to compete at lower prices, but also for the current selling price widely reported that they still lose money on every unit sold. Until they can engineer the console to connect to a much lower fee, I would assume that they are better but fewer consoles sell at a higher price in order to minimize their losses on any device. The flip side of that coin is more sold by their competitors consoles, games and accessories resulting in a lager user base for their rivals.Maybe it's in Sony's interest to sell more units, but simply at a loss to gain market share, although I'm sure this is something only Sony can decide for themselves.

The second factor that I feel contributes to poor performance of sales of the PlayStation's built-in Blu-ray drive. Since the Blu-ray format launch the PlayStation 3 years was known as the best and cheapest Blu-ray player on the market, a title, two IT-place for some. Why shouldConsumer buys a lot more expensive, but worse stand-alone player if they could just get a PS3? Perhaps much of the early sales were not players, but by film fans. It is only in recent months that this situation was reversed. Stand-alone Blu-ray players have from people like Sony and Panasonic even stolen the advantage of the PS3 with cheaper players, better performance and much better aesthetics. After all, the PS3 is not exactly a style icon.

ItIt seems to me that despite the best intentions, Sony found themselves in a predicament with the PS3. There is no doubt it is a fantastic piece of engineering, but production costs and retail sale may cost rather a deterioration in consumers than its technical specification is an attraction